PROJECTS

Ettore Sottsass once mused that design, at its best, is an act of storytelling—a narrative that pulls us away from superficiality and toward humanity. This is design that rejects the pretense of elegance as a uniform goal and instead embraces the beauty of chaos, imperfection, and difference.

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Much like in Bachelard’s poetic spaces, objects can invite us into an intimate conversation with our memories, our identities, and our dreams. Every texture, curve, and line can echo a deeper truth of our inner worlds. Space is not just physical but deeply tied to personal and collective imagination.

 

"The drawer, the chest, the wardrobe are things that secret a human quality, in which we find the charm of hidden things, an invitation to initiation and reverie.”

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Our endless persuit for a conventional beauty, John Berger suggests, is like a hall of mirrors reflecting what society tells us to desire, trapping us in a cycle of longing and dissatisfaction. But what if we broke free? What if design didn’t mimic some ideal of sophistication, but instead reminded us of our own contradictions, our quirks, our vulnerabilities?

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Let design be an instrument of wonder—a medium that nudges us to rediscover ourselves, not through imitation but through reflection. Let objects spark the imagination, let spaces offer room for the soul to breathe and dance.

 

Be bold, be strange, and let your creations stand as both a challenge and an invitation, a reminder that beauty doesn’t need to confine or constrict. It can, instead, set us free, allowing us to shape our surroundings as we shape ourselves, not into images of perfection, but into living, breathing expressions of who we truly are.